Buying a franchise is an ethical way of obtaining established business rights, practices and services under a brand name to be operated solely by you.
Here we will try to answer some of the many questions that you might have regarding franchises and their general way of working.
Buying a franchise is one of the most effective and profitable ways to get into business quickly and without added pressure.
A franchise should be adequately researched and understood before making any agreements.
What Is A Franchise?
The word “franchise” is actually a legal arrangement between a person who owns a certain product, service or process (called the franchiser) and a person who obtains them but paying back the original owner (called the franchisee). If you are thinking of buying a franchise, you would be the franchisee in this case. A franchise is an effective way to use a brand name to attract customers but still have full ownership over the business.
While buying franchise, you are actually obtaining already established trade secrets and a tried and test formula for the business from the franchiser.
In a typical setting, when you purchase a franchise, a contract is drafted between the two parties and the franchiser then provides you with proper training, rights to the business or one of its subsets, license to use the brand and raw materials or equipment with the deal. Along with that, you benefit from an already present customer base and a portion of the market automatically.
What Am I Paying For?
When purchasing a franchise, you have to first and foremost pay the franchiser with a one-off set up fee, charged for all the initial help you receive from the franchiser (which includes services, training and equipment).
After that you will pay a regular on-going fee, which usually is a percentage of your income, sales or profits. The fee is typically well worth it because of the foot traffic the brand name you’re using provides.
You need to understand the many peculiarities and benefits of paying for a franchise. If you study their financial and service models before you sign the contract and understand how the business works, you should be able to go ahead smoothly with the rest of the process. Be sure to do your research before making any long term decisions.
Things to consider
A company may have several franchises, but these franchises have a certain restrictions. One of the most common limitations is that of territorial placement.
For instance, a company wouldn’t want two of its franchises to operate in the same area and the same customer base. You need to be aware of also that a franchise would require a set of quality and service standard to keep up with a brand image. If you agree to these terms, you need to understand them very well.
In the end, buying a franchise gives you the benefits of an already established brand name, image and the customers base that come with, so that you only need to worry about servicing the business and earning a lot from it. There is so much information available online about this subject.
You can spend hours along researching online and still not have all the information available. You can also go to your local library to find books and article pertaining to buying a franchise. In the end your best bet is to consult with some professionals in the field, research as much as possible and follow where you’re heart is leading you.